Twitter’s ‘X’-ceptional Makeover

Priyal Chotwani
3 min readJul 28, 2023

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Twitter, the beloved social media platform, has decided to hit us with an epic plot twist by replacing its iconic bird logo with the mysterious ‘X.’ It’s like the show we never saw coming, and it’s about to shake the social media landscape like never before. Like a beloved sitcom character taking on a new persona, Twitter is embarking on a daring adventure, redefining its visual identity and embracing change with confidence. In this article, we unravel the comedic drama of Twitter’s brand transformation and explore how this surprising move is setting the stage for a captivating digital journey.

From “Giphy.com” #JoeyTribbiani

The ‘X’ Factor — Embracing Change with a Wink

Just like your favorite sitcom characters evolve over time, so do brands. Twitter’s decision to swap the chirpy bird for the enigmatic ‘X’ is like watching your best friend change their iconic catchphrase. While we may miss the old familiar tune, the ‘X’ brings a fresh and intriguing twist to the storyline. It’s like Twitter’s saying, “Hey, we’re growing up, and we’ve got some exciting surprises in store for you!”

Photo by Alexander Shatov on Unsplash

From Humble Bird to Bold ‘X’plorer

The journey of a brand transformation is a bit like Joey from “Friends” stepping out of his comfort zone and embarking on new adventures. Twitter’s bird logo may have symbolized the early days of tweeting freedom, but the ‘X’ is a bold statement of innovation and daring exploration. Just like a character’s evolution in a sitcom, Twitter is redefining itself and embracing new challenges with confidence.

From “Giphy.com” #Twitter Rebranding

Simplicity — The Ross and Rachel of Branding

Remember how Ross and Rachel from “Friends” were “on a break”? Well, Twitter’s ‘X’ logo is all about that clean break from the past. It’s like the show runners decided to simplify the plotlines to keep things fresh and engaging. The minimalist design of the ‘X’ means it can fit into any scene or storyline seamlessly. Just like Ross and Rachel’s rollercoaster relationship, Twitter’s logo transformation is here to stay, and it’s ready to charm us in every episode.

From “Giphy.com” #Twitter Transformation

“Impressions” and “Retweets” — The Classic Sitcom Duo

In the world of sitcoms, some pairs are simply iconic, like Joey and Chandler from “Friends.” Similarly, Twitter’s brand modification duo is “Impressions” and “Retweets.” The ‘X’ logo’s versatility impresses us with its ability to adapt to various platforms, while the retweets ensure it gains popularity with the audience. It’s a sitcom-worthy duo that makes us want to hit that “like” button!

From “Giphy.com” #BrandModification

As we tune into the exciting saga of Twitter’s brand evolution, it’s like watching a beloved sitcom take unexpected plot twists. The ‘X’ logo is like the quirky character that sparks curiosity, making us ponder its deeper meaning. Just like in our favorite sitcoms, change is inevitable, and Twitter is proving that embracing transformation is the secret sauce for staying at the top of the social media game. So, let’s follow the trending hashtags, and witness the unfolding drama of Twitter’s ‘X’ brand story. It’s a sitcom-worthy adventure that’s sure to keep us engaged, tweet after tweet!

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Priyal Chotwani

Consultant. Engineer. Data Science. Lifestyle and more!